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Regional Retailer, 12-Year-Old Site

A slow, unmaintainable legacy site rebuilt into a fast, modern platform without disrupting existing SEO rankings.

Site screenshot

The challenge

The client's site was built on legacy PHP over a decade ago. Pages took over three seconds to load, the codebase had no documentation, and every small content change required a developer. Search rankings were slipping as competitors moved to faster, mobile-first sites.

What we did

We rebuilt the site on a modern framework, preserving the URL structure and existing content to protect SEO equity. We introduced a proper content management workflow so the client's team could make changes without developer support, and optimised every page for speed and mobile performance.

Results

3.2s → 0.6s
Load time
+41%
Organic traffic
4 weeks
Delivery time

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